Back in snowy December I received a Tweet from my chum Patch Morrison excitedly telling the news of Publicis Modem’s LG Behind the Picture campaign winning the Best Sound category of the 2010 BIMA awards.
Patch and I both worked on the campaign during our time at Radium Audio. I had the pleasure of tracklaying the effects alongside fellow sound editor Peter Malmqvist with a perfect music track composed by Ben Laver and Magnus Arwenhed, supervised under the creative direction of Andrew Diey. Patch mixed the track perfectly and it was a classic example of a team coming together contributing their skillset and helping the brand and creative agency give life and personality to the characters and their world animated in the videos.
I have to say though, the biggest highlight of the whole project was attending the voice over recording session with the Publicis creative team in town. Readers based in the UK may recognise the commanding and uncle-like tones of actor Brian Blessed who performed the VO. If you ever need to reference a picture of a seriously delighted sound editor in the presence of a gentleman who had just bellowed a loud roar in her ear, this may be appropriate.
Mr Blessed was an absolute gent and his voice was a pleasure to work with. The three animations were a delight to work on and the award win is mere icing on the cake.
It’s probably of interest to someone as to my creative thinking when tracklaying the sound effects for this project. Hmm… well looking at the visuals, I was initially thinking servos, hydraulics (the light ones, not massive elevators and the like) and the standard robotics. Publicis expressed a shift towards more organic and softer sound sources so I moved into personalising the characters such as Glimps (as seen in the video up above), I took inspiration from the superiour physicality and productivity of the supporting robot characters found on the Axiom in Wall-e. Who’d have thunk it, a sound editor inspired by Ben Burtt? I must be the first.
I’ll embed the other video which I tracklayed sound effects on – IO. This one contains rather funky music from Magnus, I remember cutting in a rather satisfying airlock release sound as the IOs open up and revel their media cubes. These never made it into the mix, probably as it was too busy what with the VO and music, I will remain bitter until the end of days.